If you want to buy an iphone, you might be interested in how much is iphone. Well, the pris (the cost) of an iphone is $599.
Strange, huh? Why not $600. Why not $599.99. Or maybe $597. That’s very interesting. I think apple would get the same amount of purchases if it was $600. Or not? Would it drop? D&D’s interested in this whole pricing idea.